Welcome to InCamera, dedicated to the law firm photography of corporate and editorial photographer Daniel Alexander. For law firm marketing and office managers, recent and ongoing projects with many of the country’s most prestigious law firms will be regularly updated. After more than a decade producing portraits, editorials, and advertisements for firms in Canada and the United States, Daniel continues to bring the same enthusiasm, verve, and care to each and every project – from a single headshot to a creative rebrand.

When I opened by own legal practise I knew that marketing was going to be key. As a sole practitioner in criminal law I had a vision of what I wanted for my web presence but needed help realizing it. When I was searching for a photographer I cam across Daniel’s work. His images demonstrated a skill and artistry which had me immediately impressed. Read the rest of this entry »

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More than 320 lawyers and legal professionals, 24 shoot days, f-16 fighter jets screaming overhead, the tallest natural light studio in the country, all in what looked like a forgotten scene from a 1970s Star Trek set.

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This photo shoot should not have happened, although I’m very pleased it did. For that I have to extend my thanks to Beth and Shawn at Adair for their fortitude and patience.

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Founded by Lior Samfiru and Sivan Tumarkin, Toronto based Samfiru Tumarkin specializes in all aspects of employment law, commercial litigation, personal injury law and insurance defence. After two photographic rebrands marketing director Rebecca House decided to approach the firm visuals with a fresh perspective.

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When Torys announced that five associates had made Partner, we wanted to create an announcement ad that would stand out. We asked Daniel to create an editorial-style group photo that would exude professionalism, warmth, and highlight the diversity of our team.

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The firm was founded in 1974 by one of Toronto’s leading insurance litigators, John J. Fitzpatrick Q.C., and his junior associate, Harvey Poss. Known as Fitzpatrick & Poss, this four-lawyer firm quickly developed a reputation for quality and effectiveness in the representation of insurers, particularly in larger, more complex cases. In 1977, Jamieson Halfnight joined the firm upon his call to the bar and has remained with the firm throughout his career. The team evolved further in 1981 when Sheila McKinlay became a junior associate upon her call to the bar. The rest, as they say, is history.

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Technically it’s not fortune calling but NY art director Lester Goodman about a Fortune Magazine advertorial for Toronto law firm WeirFoulds LLP.